Who We Are...
Apollo Research Group is home to a small number of digital marketing and clinical research experts who have come together to give Clinical Research a facelift. Our mission is to create a research environment, that is safer and delivers more reliable clinical results through the use of modern technology.
Utilizing cutting-edge digital marketing strategies, we are able to put your trial in front of the patients you desire; patient recruitment has never been easier.
What We Do...
Lead Generation
Our search and social ad strategies boost awareness and drive acquisition by reach potential patients where they most frequently are — scrolling through their social feeds or search results. We craft digital ad strategies using targeting techniques to acquire potential patients for your practice/clinical trial, constantly refining creative and copy variants to invigorate ads and optimize ROI.
Lead Conversion
A lead will only be a lead if nothing is done with it! What is the point in generating leads if you do not have a plan on how to convert them? An optimized email marketing campaign is necessary to fully leverage your captured leads; create one yourself, or have us do it for you — the choice is yours.
How We Do It...
Create Ads
Facebook ads are the most sustainable way to collect new patient leads on social media. We create both image and video advertisements that are placed directly in front of your patients. Besides Facebook, we also utilize Google AdWords, popular phone apps, and condition-specific forums to target the patients you need.
Targeting
Utilizing behavioral and interest-based targeting we are able to advertise to patients within a 20-mile radius of your clinical site. During the duration of your clinical trial, we manage and optimize targeting to make sure you get all your patients, as soon as possible.
Generating Leads
When running advertisements it's important to bring people directly to a page that's optimized to do nothing other collecting a patient's contact information. By doing this you're not allowing the potential patient to get lost on your website before you are able to collect their name, phone number, and email address.
Turn Leads Into Patients
Once we have collected the patient lead, the work is not done yet. Our team will manage the recruitment process, educating the potential patient about all aspects of the study and enrolling them in the study. Utilizing marketing automation we are able to do this in a fast scalable manner.