Apollo Research Group is home to a small number of digital marketing and clinical research experts who have come together to give Clinical Research a facelift. Our mission is to create a research environment, that is safer and delivers more reliable clinical results through the use of modern technology.
Utilizing cutting-edge digital marketing strategies, we are able to put your trial in front of the patients you desire; patient recruitment has never been easier.
Lead Generation
Our search and social ad strategies boost awareness and drive acquisition by reaching potential patients where they most frequently can be found — scrolling through their social feeds or search results. We craft digital ad strategies using targeting techniques to acquire potential patients for your practice/clinical trial, constantly refining creative and copy variants to invigorate ads and optimize ROI.
Lead Conversion
Do you have a PLAN for converting the leads you receive? What is the point in generating leads if you do not have a plan on how to convert them? An optimized email marketing campaign is necessary to fully leverage your captured leads; create one yourself, or leave it to our Clinical Marketing Experts who have converted more than 1,000 leads into actual patients.
Facebook, Instagram, Google AdWords. These are the most sustainable ways to collect new patient leads on the internet. Anyone can do it, but it's not easy and it's ALWAYS changing — stop wasting your time. We create both image and video advertisements that are placed directly in front of THOUSANDS of people in your target population.
Utilizing behavioral, interest-based, and search targeting we are able to advertise to patients within a 10 to 15-mile radius of your clinical site. During the duration of your clinical trial, we manage and optimize targeting to make sure you get as many leads as possible for your trial.
When running advertisements it's important to bring people directly to a page that's optimized to do nothing other collecting a patient's contact information. By doing this you're not allowing the potential patient to get lost on your website before you are able to collect their name, phone number, and email address.
Once we have collected the patient lead, the work is not done yet. Our team will manage the recruitment process, educating the potential patient about all aspects of the study and enrolling them in the study. Utilizing marketing automation we are able to do this in a fast scalable manner.
