Who We Are...
Apollo Research Group is home to a small number of digital marketing and clinical research experts who have come together to give Clinical Research a facelift. Our mission is to create a research environment, that is safer and delivers more reliable clinical results through the use of modern technology.
Utilizing cutting-edge digital marketing strategies, we are able to put your trial in front of the patients you desire; patient recruitment has never been easier.
What We Do...
Content Creation and Social Media Advertising
The imagery and copy you use for advertising is EXTREMELY important when advertising to your desired population; the best part is, what worked 6 months ago, is probably not what will work today. Our team stays up to date on what works and what does not; let our creative and digital marketing experts worry about what will work and what will not — no more guesswork. Just imagery and copy that will speak directly to your target population.
Lead Generation
It is statistically proven that when the patient understands what they are doing and why they are doing it, intervention compliance increases. Our clinical experts will create tools for your patients, that will constantly remind them of expectations and their importance in your trial.
Conversion
The average dropout rate across all clinical trials is 30%. Multiple factors can play a role in a patient's decision to dropout; most of these factors can be prevented. Allow our clinical experts to implement strategies that will keep your patients in the trial from start to finish.
How We Do It...
Create Ads
Facebook ads are the most sustainable way to collect new patient leads on social media. We create both image and video advertisements that are placed directly in front of your patients. Besides Facebook, we also utilize Google AdWords, popular phone apps, and condition-specific forums to target the patients you need.
Targeting
Utilizing behavioral and interest-based targeting we are able to advertise to patients within a 20-mile radius of your clinical site. During the duration of your clinical trial, we manage and optimize targeting to make sure you get all your patients, as soon as possible.
Generating Leads
When running advertisements it's important to bring people directly to a page that's optimized to do nothing other collecting a patient's contact information. By doing this you're not allowing the potential patient to get lost on your website before you are able to collect their name, phone number, and email address.
Turn Leads Into Patients
Once we have collected the patient lead, the work is not done yet. Our team will manage the recruitment process, educating the potential patient about all aspects of the study and enrolling them in the study. Utilizing marketing automation we are able to do this in a fast scalable manner.